Strategy development and change management

Strategy development and change management

Publications / Strategy development and change management

Strategy development and change management

Helmut Nawratil, Hartmut Ponßen, Pia Drauschke, Dr. med. Stefan Drauschke 

The example of the district hospitals in Middle Franconia shows how important a clear strategy and transparent communication are for the economic success of a company. In a stringent strategy process, with the active involvement of managers and employees, concrete goals were set on the basis of a future concept and communicated openly. In addition to the economic recovery of the district clinics, this change process also led to higher employee satisfaction.

KU Health Management, edition 12/2014, pp. 41-43

https://goek-consulting.de/sites/default/files/veroeffentlichungen/strategieentwicklung_und_changemanagement.pdf

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