{"id":1228,"date":"2020-03-16T12:40:55","date_gmt":"2020-03-16T12:40:55","guid":{"rendered":"http:\/\/goek.consulting\/?page_id=1228"},"modified":"2024-02-26T16:11:11","modified_gmt":"2024-02-26T16:11:11","slug":"our-brand","status":"publish","type":"page","link":"https:\/\/goek.consulting\/en\/our-brand\/","title":{"rendered":"Our Brand"},"content":{"rendered":"<div id=\"pl-1228\"  class=\"panel-layout\" ><div id=\"pg-1228-0\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-1228-0\" data-stretch-type=\"full\" ><div id=\"pgc-1228-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-1228-0-0-0\" class=\"widget_text so-panel widget_custom_html panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"textwidget custom-html-widget\"><div class=\"videocontainer\">\n<video autoplay loop muted poster=\"screenshot.jpg\" id=\"background\">\n    <source src=\"https:\/\/goek.consulting\/wp-content\/uploads\/2020\/03\/health.mp4\">\n<\/video>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-1228-1\"  class=\"panel-grid panel-has-style\" ><div class=\"hidden siteorigin-panels-stretch panel-row-style panel-row-style-for-1228-1\" data-stretch-type=\"full-width-stretch\" ><div id=\"pgc-1228-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-1228-1-0-0\" class=\"so-panel widget_sow-hero panel-first-child panel-last-child\" data-index=\"1\" ><div class=\"videocontainer panel-widget-style panel-widget-style-for-1228-1-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-hero so-widget-sow-hero-default-7a7b29d6f557-1228 so-widget-fittext-wrapper\"\n\t\t\t data-fit-text-compressor=\"0.85\"\n\t\t>\t\t\t\t<div class=\"sow-slider-base\" style=\"display: none\" tabindex=\"0\">\n\t\t\t\t\t<ul\n\t\t\t\t\tclass=\"sow-slider-images\"\n\t\t\t\t\tdata-settings=\"{&quot;pagination&quot;:true,&quot;speed&quot;:800,&quot;timeout&quot;:8000,&quot;paused&quot;:false,&quot;pause_on_hover&quot;:false,&quot;swipe&quot;:true,&quot;nav_always_show_desktop&quot;:&quot;&quot;,&quot;nav_always_show_mobile&quot;:&quot;&quot;,&quot;breakpoint&quot;:&quot;780px&quot;,&quot;unmute&quot;:false,&quot;anchor&quot;:null}\"\n\t\t\t\t\tstyle=\"min-height: 450px\"\t\t\t\t\tdata-anchor-id=\"\"\n\t\t\t\t>\t\t<li class=\"sow-slider-image\" style=\"visibility: visible;;background-color: #333333\" >\n\t\t\t\t\t<div class=\"sow-slider-image-container\">\n\t\t\t<div class=\"sow-slider-image-wrapper\">\n\t\t\t\t<div class=\"video-text\">\n<h3><\/h3>\n\n\n<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t<video class=\"sow-background-element\" autoplay  style=\"opacity: 1\" muted playsinline><source src=\"https:\/\/goek.consulting\/wp-content\/uploads\/2020\/03\/health.mp4\" type=\"video\/mp4\"><\/video>\t\t<\/li>\n\t\t<\/ul>\t\t\t\t<ol class=\"sow-slider-pagination\">\n\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"#\" data-goto=\"0\" aria-label=\"Display slide 1\"><\/a><\/li>\n\t\t\t\t\t\t\t\t\t<\/ol>\n\n\t\t\t\t<div class=\"sow-slide-nav sow-slide-nav-next\">\n\t\t\t\t\t<a href=\"#\" data-goto=\"next\" aria-label=\"Next slide\" data-action=\"next\">\n\t\t\t\t\t\t<em class=\"sow-sld-icon-thin-right\"><\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"sow-slide-nav sow-slide-nav-prev\">\n\t\t\t\t\t<a href=\"#\" data-goto=\"previous\" aria-label=\"Previous slide\" data-action=\"prev\">\n\t\t\t\t\t\t<em class=\"sow-sld-icon-thin-left\"><\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-1228-2\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-1228-2\" ><div id=\"pgc-1228-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-1228-2-0-0\" class=\"so-panel widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\" ><div class=\"Refreshing-sec panel-widget-style panel-widget-style-for-1228-2-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3><\/h3>\n<h3>The new G\u00d6K Consulting<\/h3>\n<p>The book author and McKinsey partner Claudio Feser has determined that \"half of all listed\" companies disappear within a decade. Only every seventh company reaches the age of 30. In the case of consulting firms, the lifespan is even shorter.<\/p>\n<p>G\u00d6K confronts the challenges of the health care market. This is the only way to find out, what is expected from a great consulting firm. In 2020, we have \"shed our skin\" again: the new G\u00d6K has as a goal to recognize the current contradictions and paradoxes of the health care system and to solve them for our clients. The simultaneous advocacy of innovation, technology and digitalisation is just as essential as the focus on the individual with his or her individual strengths and needs. Because consulting with outstanding expertise alone, but without empathy, will not be successful in the long run.<\/p>\n<p>Our G\u00d6K teams design strategies and concepts which do not only look good as a presentation.Our aim is to realise progress and technology and to organically convey the meaningfulness of the solution through active participation of the people in the design process. This is what our brand stands for!<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-1228-2-1\"  class=\"panel-grid-cell\" ><div id=\"panel-1228-2-1-0\" class=\"so-panel widget_sow-image panel-first-child panel-last-child\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-113ccd71f3e6-1228\"\n\t\t\t\n\t\t>\n<div class=\"sow-image-container\">\n\t\t<img \n\tsrc=\"https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/New-Project-18-1.jpg\" width=\"500\" height=\"500\" srcset=\"https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/New-Project-18-1.jpg 500w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/New-Project-18-1-300x300.jpg 300w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/New-Project-18-1-150x150.jpg 150w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/New-Project-18-1-100x100.jpg 100w\" sizes=\"(max-width: 500px) 100vw, 500px\" title=\"New Project (18)\" alt=\"\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-1228-3\"  class=\"panel-grid panel-has-style\" ><div class=\"video-series siteorigin-panels-stretch panel-row-style panel-row-style-for-1228-3\" data-stretch-type=\"full\" ><div id=\"pgc-1228-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-1228-3-0-0\" class=\"so-panel widget_sow-editor panel-first-child panel-last-child\" data-index=\"4\" ><div class=\"video-series panel-widget-style panel-widget-style-for-1228-3-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>GOING DIGITAL<\/h2>\n<h3>Digital Health is not a buzzword, but a lived reality.<br \/>\n&nbsp;<br \/>\nWork with experts! G\u00d6K Digital Health Solutions<\/h3>\n<p><a href=\"http:\/\/goek.consulting\/kontakt\/\">Contact Us<\/a><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-1228-4\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-1228-4\" data-stretch-type=\"full-width-stretch\" ><div id=\"pgc-1228-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-1228-4-0-0\" class=\"so-panel widget_sow-image panel-first-child panel-last-child\" data-index=\"5\" ><div class=\"thing-img panel-widget-style panel-widget-style-for-1228-4-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-a258e6bfa2d8-1228\"\n\t\t\t\n\t\t>\n<div class=\"sow-image-container\">\n\t\t<img \n\tsrc=\"https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/blank.jpg\" width=\"600\" height=\"601\" srcset=\"https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/blank.jpg 600w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/blank-300x300.jpg 300w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/blank-150x150.jpg 150w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/blank-100x100.jpg 100w\" sizes=\"(max-width: 600px) 100vw, 600px\" alt=\"\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><\/div><\/div><div id=\"pgc-1228-4-1\"  class=\"panel-grid-cell\" ><div id=\"panel-1228-4-1-0\" class=\"so-panel widget_sow-editor panel-first-child panel-last-child\" data-index=\"6\" ><div class=\"photography-img panel-widget-style panel-widget-style-for-1228-4-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3>The digital patient<\/h3>\nYou do not have a digital strategy yet? We are undergoing a radical change: Today, a highly equipped IT infrastructure forms the basis for effective and efficient processes in everyday clinical practice. Overall, we are steering towards a digitally influenced healthcare system. Our patient is complemented by a digital twin that supports diagnosis and treatment. Here, we must want to protect the patient's privacy at the same time as taking advantage of the unlimited opportunities offered by digital healthcare. Let us work together on this and get to know the digital patient!<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-1228-5\"  class=\"panel-grid panel-has-style\" ><div class=\"include-everyone siteorigin-panels-stretch panel-row-style panel-row-style-for-1228-5\" data-stretch-type=\"full-width-stretch\" ><div id=\"pgc-1228-5-0\"  class=\"panel-grid-cell\" ><div id=\"panel-1228-5-0-0\" class=\"so-panel widget_sow-editor panel-first-child panel-last-child\" data-index=\"7\" ><div class=\"photography-img includes panel-widget-style panel-widget-style-for-1228-5-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3>Cornerstone No. 1: Strategy<\/h3>\nWe found that transformation, change and even disruption are not short-term shocks; they are a persistent processes in every company. Leading healthcare strategists, experienced experts from all fields, IT-specialists, data scientists and many other talents: Our teams support you in defining and continously update your unique transformation strategy.<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-1228-5-1\"  class=\"panel-grid-cell\" ><div id=\"panel-1228-5-1-0\" class=\"so-panel widget_sow-image panel-first-child panel-last-child\" data-index=\"8\" ><div class=\"thing-img panel-widget-style panel-widget-style-for-1228-5-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-a258e6bfa2d8-1228\"\n\t\t\t\n\t\t>\n<div class=\"sow-image-container\">\n\t\t<img \n\tsrc=\"https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/change.jpg\" width=\"601\" height=\"600\" srcset=\"https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/change.jpg 601w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/change-300x300.jpg 300w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/change-150x150.jpg 150w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/change-100x100.jpg 100w\" sizes=\"(max-width: 601px) 100vw, 601px\" alt=\"\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-1228-6\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-1228-6\" data-stretch-type=\"full-width-stretch\" ><div id=\"pgc-1228-6-0\"  class=\"panel-grid-cell\" ><div id=\"panel-1228-6-0-0\" class=\"so-panel widget_sow-image panel-first-child panel-last-child\" data-index=\"9\" ><div class=\"thing-img panel-widget-style panel-widget-style-for-1228-6-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-a258e6bfa2d8-1228\"\n\t\t\t\n\t\t>\n<div class=\"sow-image-container\">\n\t\t<img \n\tsrc=\"https:\/\/goek.consulting\/wp-content\/uploads\/2020\/03\/sasa.jpg\" width=\"1400\" height=\"1400\" srcset=\"https:\/\/goek.consulting\/wp-content\/uploads\/2020\/03\/sasa.jpg 1400w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/03\/sasa-150x150.jpg 150w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/03\/sasa-300x300.jpg 300w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/03\/sasa-768x768.jpg 768w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/03\/sasa-1024x1024.jpg 1024w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/03\/sasa-100x100.jpg 100w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" alt=\"\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><\/div><\/div><div id=\"pgc-1228-6-1\"  class=\"panel-grid-cell\" ><div id=\"panel-1228-6-1-0\" class=\"so-panel widget_sow-editor panel-first-child panel-last-child\" data-index=\"10\" ><div class=\"photography-img panel-widget-style panel-widget-style-for-1228-6-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3>Cornerstone No. 2: Organization<\/h3>\n<p>Process consulting is one of the core disciplines of G\u00d6K Consulting. The success or failure of a company depends to a large extent on two things. An efficient and uncomplex processstructure, an effective and easy to understand organization. In the digital age, another question has to be answered. Which tasks can be automated, or at least supported by the machine? G\u00d6K Consulting is maybe the only consulting firm in Germany, which combines their experiences in hospital process reengineering with modern knowlegde of RPA - Robot Process Automation.<\/p><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-1228-7\"  class=\"panel-grid panel-has-style\" ><div class=\"include-everyone siteorigin-panels-stretch panel-row-style panel-row-style-for-1228-7\" data-stretch-type=\"full-width-stretch\" ><div id=\"pgc-1228-7-0\"  class=\"panel-grid-cell\" ><div id=\"panel-1228-7-0-0\" class=\"so-panel widget_sow-editor panel-first-child panel-last-child\" data-index=\"11\" ><div class=\"photography-img includes panel-widget-style panel-widget-style-for-1228-7-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3>Cornerstone No. 3: People<\/h3>\nThe success of healthcare facilities is directly dependent on the motivation and commitment of the employees. Nevertheless, we in management usually follow a rather mechanistic approach, with the human being as a functional component of a performance machine. Motivation and the will to perform develop from inner conviction, and this comes solely from the employees themselves. In our consulting, it is an important task to find ways to provoke and evoke exactly this will to motivation.<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-1228-7-1\"  class=\"panel-grid-cell\" ><div id=\"panel-1228-7-1-0\" class=\"so-panel widget_sow-image panel-first-child panel-last-child\" data-index=\"12\" ><div class=\"thing-img panel-widget-style panel-widget-style-for-1228-7-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-a258e6bfa2d8-1228\"\n\t\t\t\n\t\t>\n<div class=\"sow-image-container\">\n\t\t<img \n\tsrc=\"https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/chrome.jpg\" width=\"600\" height=\"601\" srcset=\"https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/chrome.jpg 600w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/chrome-300x300.jpg 300w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/chrome-150x150.jpg 150w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/chrome-100x100.jpg 100w\" sizes=\"(max-width: 600px) 100vw, 600px\" alt=\"\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-1228-8\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-1228-8\" data-stretch-type=\"full-width-stretch\" ><div id=\"pgc-1228-8-0\"  class=\"panel-grid-cell\" ><div id=\"panel-1228-8-0-0\" class=\"so-panel widget_sow-image panel-first-child panel-last-child\" data-index=\"13\" ><div class=\"thing-img panel-widget-style panel-widget-style-for-1228-8-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-a258e6bfa2d8-1228\"\n\t\t\t\n\t\t>\n<div class=\"sow-image-container\">\n\t\t<img \n\tsrc=\"https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/chriurgie-1.jpg\" width=\"601\" height=\"601\" srcset=\"https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/chriurgie-1.jpg 601w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/chriurgie-1-300x300.jpg 300w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/chriurgie-1-150x150.jpg 150w, https:\/\/goek.consulting\/wp-content\/uploads\/2020\/04\/chriurgie-1-100x100.jpg 100w\" sizes=\"(max-width: 601px) 100vw, 601px\" title=\"chriurgie\" alt=\"\" \t\tclass=\"so-widget-image\"\/>\n\t<\/div>\n\n<\/div><\/div><\/div><\/div><div id=\"pgc-1228-8-1\"  class=\"panel-grid-cell\" ><div id=\"panel-1228-8-1-0\" class=\"so-panel widget_sow-editor panel-first-child panel-last-child\" data-index=\"14\" ><div class=\"photography-img panel-widget-style panel-widget-style-for-1228-8-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3>Cornerstone No. 4: Expertise<\/h3>\n<p> G\u00d6K Consulting has developed over the years and has taken on more and more responsibility. Today, we advise board members, members of the executive committee, politicians, managing directors and other executives in the accomplishment of their tasks. In doing so, we found out that the range of the necessary knowledge is too wide to cover all answers completely on our own. For this reason, we have built up a worldwide network of excellent experts in almost all possible fields of knowledge. Our latest addition to the \"G\u00d6K network of experts\" are the best specialists in the fields of telemedicine, AI and big data analytics.<\/p><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The new G\u00d6K Consulting The book author and McKinsey partner Claudio Feser has determined that &#8220;half of all listed&#8221; companies disappear within a decade. Only every seventh company reaches the age of 30. In the case of consulting firms, the lifespan is even shorter. G\u00d6K confronts the challenges of the health care market. This is &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/goek.consulting\/en\/our-brand\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Our Brand&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1228","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/goek.consulting\/en\/wp-json\/wp\/v2\/pages\/1228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goek.consulting\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/goek.consulting\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/goek.consulting\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/goek.consulting\/en\/wp-json\/wp\/v2\/comments?post=1228"}],"version-history":[{"count":237,"href":"https:\/\/goek.consulting\/en\/wp-json\/wp\/v2\/pages\/1228\/revisions"}],"predecessor-version":[{"id":4489,"href":"https:\/\/goek.consulting\/en\/wp-json\/wp\/v2\/pages\/1228\/revisions\/4489"}],"wp:attachment":[{"href":"https:\/\/goek.consulting\/en\/wp-json\/wp\/v2\/media?parent=1228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}