Helmut Nawratil, Hartmut Ponßen, Pia Drauschke, Dr. med. Stefan Drauschke
The example of the district hospitals in Middle Franconia shows how important a clear strategy and transparent communication are for the economic success of a company. In a stringent strategy process, with the active involvement of managers and employees, concrete goals were set on the basis of a future concept and communicated openly. In addition to the economic recovery of the district clinics, this change process also led to higher employee satisfaction.
KU Health Management, edition 12/2014, pp. 41-43
https://goek-consulting.de/sites/default/files/veroeffentlichungen/strategieentwicklung_und_changemanagement.pdf